Higher ratings don’t mean more advertising money.” “I wouldn’t sit here and say we don’t care about ratings,” he said. “It doesn’t drive us the same way as a commercial station. And since K-Love is national, donors from Atlanta alone won’t make or break the station. Plus, as a non-commercial station, ratings are not as important as donations. In comparison, Fish brought in a 4.2 share last month.īill Reeves, who just took over as K-Love president, said he isn't worried about early ratings, knowing this is more a marathon than a sprint. According to Nielsen monthly ratings, K-Love has averaged about 0.3 share in its first four months on air with a weekly audience of around 20,000 to 25,000. K-Love has been building its empire for 37 years, recently adding stations in D.C., New York and Atlanta.Ī ccording to Guidestar, based on data provided by EMF, the network brings in about 500,000 donors a year and generated $192.8 million in revenue in 2017.Īfter four months, K-Love’s impact in Atlanta has been minimal despite its billboard awareness campaign. Fish is part of a national for-profit Camarillo, Calif.-based company Salem Media Group, which generated $262.8 million in revenue last year.īlakemore said he tries to see the big picture, not the pure capitalistic viewpoint of the situation: “The more stations in this market playing this kind of music exposing more people to Christ the better,” he said. “It’s good for the listeners to have more choices on the dial.” It's also all local talent, enabling the station to provide a reliable presence at Christian concerts, events and churches.

Its morning show, led by Kevin Avery and Taylor Scott, has been on the Fish since day one and is now syndicated in multiple markets. He noted that among its target audience of women 25 to 54, Fish is currently in the top five.īolstering the station is its unusually minimal staff turnover both behind the scenes and on air. The station had an unprecedented run earlier this year, landing at the top of the Nielsen ratings charts for four months before falling back to more normal ratings numbers in August and September.įish program director Mike Blakemore said he is concerned less with month-to-month ratings, preferably watching a 14-month tracking average. Over its nearly two-decade run in Atlanta, the Fish has consistently drawn big ratings in town, attracting anywhere from 400,000 listeners a month to 1 million during Christmas season. The station is more than just music, broadcasts include inspirational talks from other Christians, as well as a host of other features.Credit: RODNEY RODNEY Fish has obvious home-grown advantages over K-Love, despite comparable signals. New features that have been added include a 24/7 live stream of Christmas songs, and an updated messenger that allows listeners to send a spoken message to the station. The app features a playlist so that listeners can identify the songs and artists that are playing, as well as sections with information on each artist and their music.

The station features a wide range of Christian music, from traditional gospel to Christian rock. K-Love is a non-profit radio station that is supported by its listeners to help others find hope and solace in the Christian faith. This app brings the station to mobile devices to help listeners find comfort in their faith anywhere. Specialising in gospel music and uplifting Christian songs from the likes of Francesca Battistelli, Jeremy Camp and Third Day, this radio station brings the music to help listeners to connect with Jesus. K-Love is a radio station devoted entirely to the Christian faith. Softonic review Christian radio brought straight to your device

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